Quick answer: a server tag is a 4-character label with a small badge that members can show next to their name everywhere on Discord. To get one, your server needs 3 Server Boosts set aside for the Server Tags perk, on top of any Boosts that keep your Boost level. An owner or admin then enables it on desktop from the Server Boosts tab and sets the tag in Server Settings → Server Tag.
What you need
| Requirement | Detail |
|---|---|
| 3 available Server Boosts | Server Tags is an "additional perk". Its Boosts are separate from the 2, 7 or 14 that set your Boost level |
| Owner or admin | Only owners and admins see the Server Boosts tab |
| Desktop or browser | Additional perks can only be bought and configured on desktop |
| Ongoing Boosts | If the server drops below 3 Boosts for the perk, the tag is removed from every member's profile straight away |
Set up a server tag (owners and admins)
- On desktop, open your server and select the Server Boosts tab at the top-left of the channel list.
- Check the available Boost count at the top-right. You need 3 free Boosts.
- Hover over Server Tags and press Enable Perk.
- Go to Server Settings → Server Tag and set the tag text (up to 4 letters, numbers and certain special characters; no spaces or emoji), the badge and the colour.
- Tell your members it's live and how to wear it (below).
Need more badge choices? Badge packs cost extra Boosts (2 to 5 depending on the pack) and need Server Tags unlocked first. Only one badge shows at a time.
How members put the tag on their profile
- Desktop or browser: User Settings → Profiles (or Edit User Profile), scroll to Server Tag, press Select and pick it. Press the X to remove it.
- Mobile: tap your avatar, then Edit Profile, scroll to Server Tags and choose one.
Each person can show one tag at a time. It appears next to their name in chat, member lists and DMs, and anyone who clicks it sees your server's profile with a Join Server button. That's what makes a tag worth having: every member wearing it is a small advert for your server.
Picking the 4 characters
- Use the initials or a short form of your server or brand name: RR for Respawn Room, 07ST for a brand like 07STAKE.
- Uppercase reads best at small sizes.
- Tags aren't unique, so other servers can use the same letters. The badge and colour help tell yours apart.
- Choose carefully: changing the tag later makes every member re-apply it, and changes are rate-limited.
The server name generator suggests a 4-character tag for every name it creates, and there are more than 150 server tag ideas by community type to browse.
Reward people for wearing it
Discord doesn't let you limit who can wear your tag, and it doesn't hand out anything for wearing it. On client builds I add a tag role: a bot checks members' profiles for the server's tag and gives a role (for example access to a giveaway channel or a name colour) while they wear it. It turns the tag into free promotion for the server. If you set this up yourself, check that your bot supports server-tag detection, and put its role above the reward role.
Common questions
Why can't I find the Server Tags option?
You need to be the owner or an admin, be on desktop, and have 3 Boosts available that aren't already holding up your Boost level.
Can we have more than one tag?
No. Each server has one tag at a time.
Do members keep the tag if we lose Boosts?
No. If the perk loses its Boosts, the tag disappears from everyone's profile immediately. Level perks get a 72-hour grace period; additional perks don't.
What does it cost?
3 Boosts every month for as long as you want the tag. Boost prices are shown in the Discord app for your region. See what a Discord server costs.
Sources
Checked on 12 November 2026. Discord changes menus from time to time, so if a step looks different, the linked article is the reference.